Project Runway alum Valerie Mayen creates sweet treats in Cleveland (Zooey Deschanel New Girl Fashion alert!)| October 22, 2012 at 12:38 PM EDT
With her Yellowcake Shop label, Valerie Mayen continually proves to be as sweet as ever.
There are plenty of Project Runway “survivors” (it’s tough to get through that show, even for a few weeks!) aka alum that are worth re-visiting. One of them, who captivated us during season 8 is Valerie Mayen.
Unfortunately eliminated in week 10, Mayen shared the work-room with other popular designers such as Mondo Guerra, April Johnston, Michael Costello, and Andy South.
Mayen is unquestionably talented (she had one of the top three high scores four weeks in a row, and earned our favor in Project Runway recaps) and equally, unquestionably sweet (as demonstrated on the show, and even a quick glance at her Twitter feed.)
Captivated by the welcoming, vibrantly fun energy projected by Mayen and her clothing, I couldn’t resist from reminding you guys about all the great things she’s creating. Below are some great images for you to check out. When I talked to Tim Gunn last week (yes, I’m totally bragging), he had only great things to say about Mayen.
I’d also like to say that as someone who covers New Girl fashion (with Jess Day via Zooey Deschanel) and by natural extension Zooey Deschanel fashion… the Yellowcake Shop label seems right up that alley of Mod Cloth style dresses with a retro nod and cutsey appeal.
That’s the idea behind Yellowcake. Sweet design with classic style. i love art. i love to sew. i love david bowie. no, i don’t make hand-sewn paintings of david bowie, but that;s not a bad idea, eh? – Valerie Mayen, yellowcakeshop.com
Couldn’t you see Zooey Deschanel or Jess Day wearing this? With the high, sheer polka-dotted neckline and short skirt length it’s exactly in in the right vein of being fun without looking overly sexy. Pair with dark tights and amazing boldly colored maryjanes for a complete outfit. A cardigan will keep you warm, and a unique brooch will be the perfect final touch.
You can get a “piece of cake” (zero carbs, zero sugar!) over at the Etsy shop or if you’re in Northeast Ohio, head over to the shop on corner of West 65th and Detroit Ave.
Which Yellowcake Shop jacket can you best picture Jess Day (Zooey Deschanel) wearing? More importantly, which can you best see yourself wearing?
You can find Jessica Rae on her Twitter, RingOBlog.com, ShesSmart.com and (far too often) on her Pinterest boards. She enjoys 90’s music, cute animals, defending good television shows here on SmallScreenScoop.com, and fizzy drinks.
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