Legislation has been approved that now makes it illegal for TV commercials to be louder than the actual TV show. This is GREAT news because this has been bugging everyone for a long time. Rep. Anna Eshoo, a Democrat from Palo Alto sponsored the measure. According to MercuryNews.com, “Eshoo said she’s gotten more feedback on the bill, HR 1084, than on anything she’s worked on in two decades in Congress, with the possible exception of a measure to crack down on telemarketing.” She also admitted that, “I have never suggested that this solves the great challenges that face our country. But it does address a legitimate and widespread gripe.”
Maybe it’s too greedy to ask this already (or maybe it’s best to ask right away) but does this bill hold online TV accountable, too? Sites like MTV.com and Hulu.com sometimes have adds much louder than the TV program. It’d be nice (since we watch most of our TV online now, or DVR and skip commercials anyway) for it to affect online content just as much. There is no reason why someone can’t show their ad as the same volume as the rest of what we’re watching. It’s not as though we’re suggesting they have to lower the volume on commercials, although that makes more sense than vice-versa.
The sad fact is that there are ways to cheat this bill already. If you’re watching a loud show like 24, sometimes moments of explosions are very loud, for very quick moments. That does seem to allow for a commercial to reach that same height of volume.