Does key art for a series matter?

We say that visuals very much matter. They can turn someone off from watching a show. So what do you think of The Newsroom poster for HBO?

Conceptually, it works. And blown up into actual poster size, it’s cool. (A little dark. But it’s streamlined, and the tagline is smart.) But for the internet, this is an awful piece of key art for news sites and bloggers to use. About  70% of the poster is text that becomes unreadable as it becomes smaller.

We want to like it. But there’s not much there to even like. What do you think?

About the show, according to the press release:

From the mind of Aaron Sorkin, creator of The West Wing and screenwriter of The Social Network and Moneyball, comes The Newsroom, a behind-the-scenes look at the people who make a nightly cable-news program. Focusing on a network anchor (played by Jeff Daniels), his new executive producer (Emily Mortimer), the newsroom staff (John Gallagher, Jr., Alison Pill, Thomas Sadoski, Olivia Munn, Dev Patel) and their boss (Sam Waterston), the series tracks their quixotic mission to do the news well in the face of corporate and commercial obstacles-not to mention their own personal entanglements.

THE NEWSROOM will premiere on June 24 at 10:00pm, only on HBO!