Why would you bring Sarah Michelle Gellar back to TV only to put her in promotional cast pictures where the photoshop is so bad she looks like a pale-faced ghost? (She’s not playing a vampire, people.) The rest of the photos aren’t very hot, either.

Ioan Gruffudd as Andrew Martin, from left, Sarah Michelle Gellar as Siobhan Martin/Bridget Kelly, Kris Polaha as Henry, Tara Summers as Gemma, Nestor Carbonell as Victor Machado and Mike Colter as Malcolm Ward on Ringer on The CW. Photo: Art Streiber CW ©2011 The CW Network, LLC. All rights reserved.

Yup, see? And this is an official Ringer cast photo, it was downloaded from an official CW source. So why does SMG’s face look about 5 shades whiter than the rest of her body? While we’re all for film noir, that doesn’t ever equate with “boring.” It’s actually…supposed to be the opposite of boring. Less drab, more fab…ulously dynamic. I hate to say it, but you know what poster and promo shots the Ringer crew should use for inspiration? Joss Whedon‘s Dollhouse. I’m not making a Whedon comment just because we’re dealing with SMG here, it’s that the show’s both have similar tones.

More Ringer cast pictures after the jump.

“I know…let’s use a watercolory gray on gray corner, and everyone will be wearing super dark colors and the pictures don’t even need to be very clear! Tell Kris Polaha to shirk from the camera, and get Nestor Carbonell to pose like he’s bored at the DMV! Everyone should have their hands in their pockets! And the star…she’ll be right smack in the corner because she’s all trapped, get it? And even though Tara Summers isn’t the star, let’s give her the best picture by putting her up close to the camera in a power shot, Geller’s done too many of those as Buffy. Okay, HANDS IN POCKETS PEOPLE!” This is what I imagine I would have heard in a brainstorming session for this photo session.

ian gruffudd

“Black on black on black. Michael Kors would call us genius.”

kris polaha

“We want you to look like a sad chinchilla, can you do that? Dammit, why aren’t both of your hands in your pockets?! At least you’re in all black.”

mike colter

I actually really like this photo. Moving along.

nestor carbonell

Again, this isn’t so bad on its own. But more black on black? Seriously? “Nestor, SQUINT! Slouch! Squint and slouch at the same time!”

sarah michelle gellar ringer

“Remember Sarah, you’re feeling trapped like a sexy mime. Like a sexy mime that kinda has to pee.”

tara summers

“Pose like how Buffy Summers would pose. Who’s the HBIC? You are, you are!”

A better Ringer cast photo, behold:

Ringer premieres Tuesday, Sept. 13 at 9/8c on The CW.