The gift of REVENGE! Target + Neiman Marcus sponsor Revenge Season 2 “Penance” (Lela Rose, Marchesa, Tracy Reese Fashion)

Tonight after watching Revenge you’ll likely be interesting in going to Target. At least, that’s what they’re hoping.

The Gift of Revenge

For tonight’s Revenge season 2 episode (titled “Penance”), all of the clothing is from the Target + Neiman Marcus Holiday Collection.

Instead of normal commercials or ads airing, both Target and Neiman Marcus will be sponsoring the entire hour on ABC.

Because so many times people skip commercials with their DVR, this is a new way around that. This is not the first time you’ve seen product integration (See: Chuck and Subway, The Vampire Diaries and Ford Fiesta) and it’s very likely not to be the last.

The Full Target + Neiman Marcus Holiday Collection Look Book is Online:

Target and Neiman Marcus unveiled the entire collection to select media in New York City today, along with more details about the unprecedented partnership. And now, it’s what you’ve been waiting for—the official Target + Neiman Marcus Holiday Collection look book is here.

The retail duo whipped out their little black books for this collection of more than 50 gorgeous gifts ranging in price from $7.99 to $499.99. Even if you can’t get your hands on the 50-plus-piece collection until Dec. 1, go ahead and feast your eyes today!

What might you see tonight?