The most surprising thing about the ‘Pretty Little Liars’ finale last night was on Twitter.
You guys. You guuuuuys! Fans of PLL are simply the best. They’re also…super passionate (read: rabid and fantatic!) And that’s a great thing for the show and ABC Family. They’re calling the show a “social media juggernaut.” And it’s well-deserved.
The Twitter ratings aren’t just good, they’re huge.
Season 4 Spring Finale of “Pretty Little Liars” Is TV’s #1 Most-Tweeted Telecast of 2014
and the #4 Most-Tweeted Series Telecast in TV History,
With Nearly 1.5 Million Tweets
Hits Season Highs Across Target Demos, Ranking as Cable TV’s #1 Series at 8PM
for its 58th-Original Telecast in Viewers 12-34 and 95th in Females 12-34
Boasting season highs across all target demos, the spring finale of social media juggernaut, “Pretty Little Liars,” (8:00 – 9:00 p.m.) became the #1 most-tweeted series telecast of 2014 to date – and the #4 most-tweeted series telecast in TV history – amassing nearly 1.5 million tweets (43 share) by nearly 411,000 unique contributors, peaking at a max rate of 37,000 tweets per minute. Impressively, the series now accounts for the Top 6 most-tweeted TV series telecasts on record, with 9 original episodes accruing over 1 million tweets.
· “Pretty Little Liars” beat the recent season premiere of AMC’s “The Walking Dead” (2/9/14) by a considerable 17% (1.454 million tweets vs. 1.240 million tweets), and in fact, was the most-tweeted TV series telecast since its Summer 2013 finale (8/27/13), which remains the #1 most-tweeted telecast in TV history.
· At 8 o’clock, “Pretty Little Liars” stood as cable TV’s #1 telecast in the hour for its 95th-consecutive original telecast in Females 12-34 (1.8 million/4.0 rating) – every telecast since its June 2010 series launch – 47th in Adults 18-34 (1.3 million/1.9 rating), 54th in Women 18-34 (1.1 million/3.1 rating), 50th in Women 18-49 (1.4 million/2.1 rating) and 58th in Viewers 12-34 (2.1 million/2.3 rating). Moreover, it hit a near season high in Total Viewers (3.1 million), standing as cable TV’s #1 telecast in the hour.
· The “Pretty Little Liars” finale was Tuesday’s #1 TV telecast in Females 12-34, cable TV’s #1 telecast in Adults 18-34, Women 18-34, Women 18-49 and Viewers 12-34, and the #3 cable TV telecast in Total Viewers.
· Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by nearly 1.3 million Total Viewers to 3.8 million (vs. 2.5 million) and by nearly 1 million key demo viewers to 2.1 million Adults 18-49 (vs. 1.3 million) and to 2.5 million Viewers 12-34 (vs. 1.7 million).
Source: NTI, 3/18/14, Live + Same Day. PLL L+7 ratings: 1/7/14-2/25/14; Social Media Sources: SocialGuide/Nielsen Twitter TV ratings. – Via Press Release
REACT: Were you on Twitter last night, helping this happen? Shout-out your Twitter name in the comments down below so we can thank you!
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