Lauren Conrad, star of “Laguna Beach” and “The Hills” on MTV and now best-selling author and fashionista, launches her fashion line in Kohl’s stores all over the country today. She explains her inspiration and fall fashion tips in the video after the jump. The line is going to be a contemporary lifestyle brand for women.

Try as I might NOT to like Lauren Conrad because I think those shows are trash and I can’t stand Speidi or Audrina Patridge… I just can’t do it. I actually LIKE Lauren Conrad. Sigh.