I deal a lot in the PR world. I read (and write) a lot of press releases, market websites, work with reps for those delightful giveaways you see hosted here, putting together interviews – the full shabbang (shameless plug: ShesSmart.com is a smart shopping blog with fashion under 100!). But I think I have stumbled upon a new type of genius PR move. The tricky move is using an eerily familiar voice to promote your product, without ever showing the celebrity face anywhere!
For a while I was certain that I KNEW the voice of the Carnival Cruise Ship commercials – and I did! It’s Jim Halpert aka John Krasinski. I confirmed it online, so – in your face! (I’m only going on a cruise if Krasinski is going to be there, those things scare the ever-living crappola out of me.) And NOW, there is a Droid commercial where I could swear that the voice is Zach Morris aka Mark-Paul Gosselar! But I don’t think it IS. And that’s where the law might have to get involved. Is it legal to use the voice of someone who happens to sound like someone famous, but totally taking advantage of that fact and making it seem like that celebrity is endorsing something under the radar?