In no way does it seem that Oil of Olay and ‘Downton Abbey’ are partnered together.
As this is the tweet that went live tonight, during the Downton Abbey season finale:
Olay Skin Care @OlayUS 3h: Vintage glam & glowing skin are musts for the last #DowntonNight in this season. RT if you’re watching! #DowntonAbbey pic.twitter.com/skLfGf2705
Without using the show name, the beauty company is able to get in on things by using a Twitter hashtag. Is it legal? Should it be? Let us know what you think. (What do you think Marks and Spencer will think?)